Secondary audience research: Audience, Media kit & Publisher. (XXL)

I couldn't find a media kit that would give me full information for XXL, the only one i found was this one...

it only had information about the circulation, which means the people who read the print magazine XXL are 143,000 this shows that XXL is popular and get a lot of audiences who reads and enjoy their products.

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In August 1997, Harris  Publications, released the first issue of XXL. They are an American consumer magazine publisher in New York. They have published over 75 magazines and their all different genre’s, but at the same time their a major one is Harris Outdoor Magazines.

Throughout the years XXL stayed with Harris Publications  they published 11 issues of the magazine a year.

XXL joins Vibe magazine as the top 2 urban music magazine powerhouse.